More than a decade since the recession, private golf clubs are still looking for ways to keep members engaged
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Blog Archives
Driver$: Episode 4
How Pinehurst has Continued its Transformation Amidst the Global Pandemic In Driver$ episode 4, Pinehurst’s VP of Marketing and Business Development, Eric Kuester joins Jon and David for a candid look at how one of the country’s most iconic golf resorts has proactively addressed an evolving marketplace (13 minutes)
Read More » Driver$: Episode 3
In Driver$ episode 3 we welcome leading industry and Golf Equipment analyst Casey Alexander of Compass Point Research and Trading for an in depth look at trends and expectations for the hard goods business (15 minutes)
Read More » Survey: Technology innovation drives equipment price points
Better equipment leads to better results, right? That’s the thinking of many golfers surveyed as to why they are willing to pay more for equipment
Read More » Driver$: Episode 2
Bill Houghton; Board Chair-American Association of Retirement Communities: Jon Last and David Klein welcome Bill Houghton, who provides a look at the evolution and current drivers of the golf related amenity real estate industry (12 minutes)
Read More » Pandemic may spur change to on-site experience
As the PGA Tour slowly allows on-site spectators, tournament operators will have to compete with the growing number of at-home viewership options, including sports wagering As we collectively hunker down to watch the Masters this week, my mind drifts to the joys of attending live tournament golf. While the PGA Tour recently began to allow […]
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Study: Golfers’ desire to travel is building
Prolonged pandemic has golfers pondering ‘what if’ scenarios for when restrictions lighten
Read More » Driver$: Inside The Golf Industry
Insights into Golf’s Pandemic Surge Sports and Leisure Research Group’s Jon Last and David Klein unpack the latest Back to Normal Barometer findings that reveal the impetus behind golf’s current surge in participation and the critical variables that will ultimately determine its long term sustainability (18 minutes)
Read More » Course operators earn high marks on executing Back2Golf initiative
Survey shows that pandemic protocols at golf facilities have helped ease golfer fears and led to faster re-engagement with the game
Read More » Study: What’s holding people back from playing more golf?
Sports and Leisure Research group finds that time and money aren’t the real inhibitors to greater engagement in golf.
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