As golf’s customer base expands and transforms with the rapid diffusion of new technology, golf facility owners need to stay a step ahead and see through the hype to deliver for the game’s stakeholders. Few have a better handle on this reality than NGCOA CEO Jay Karen, who joins co-hosts Jon Last and David Klein […]
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Driver$: GCSAA’s Rhett Evans reaches new heights
Guest: Rhett Evans, CEO, Golf Course Superintendents Association of America. Description: When the GCSAA CEO summitted Mt. Everest in 2024, it was just the latest mountain that he has conquered in a storied career at one of the industry’s most important administrative bodies. Talking Points: > How golf course superintendents are managing labor challenges > The current and future […]
Read More »Driver$: Golftec celebrates 30 years, 20 million golf lessons
Sports and Leisure Research Group’s Jon Last speaks with GolfTec Founder and CEO Joe Assell about how the company has scaled to over 250 locations and how technological innovation continues to set the pace as the leading provider of golf instruction and largest employer of PGA Teaching professionals looks to the future upon its 30 […]
Read More »Driver$: A unique case study in golf destination marketing
MacPhail joins Sports and Leisure Research Group’s Jon Last and David Klein to unpack the challenges and triumphs of marketing this unique Canadian golf destination.
Read More »Driver$: The year ahead in the golf industry
Last and Klein dive deeply into vital signs from recent golf industry studies and gaze into the crystal ball for what lies ahead in 2025.
Read More »Why branding is about so much more than a great logo
Sports & Leisure Research Group’s Jon Last and David Klein, co-host of “Driver$”, sit down with Derek Sussner, founder and executive creative director of Sussner, to unpack how and why golf facility branding is at the heart of golf’s increased resonance with a broader audience.
Read More »Driver$: Propelling the PGA of America into a new era
New association president Don Rea Jr. joins co-hosts Jon Last and David Klein to discuss his enthused and energetic vision for the PGA of America Upon his inauguration as the PGA of America’s 44th president, Augusta Ranch Golf Club owner Don Rea Jr., joins Jon Last and David Klein to share his personal and professional journey, as well […]
Read More »Driver$: John Bryan’s Commitment to Youth and Player Development
U.S. Kids’ John Bryan has led PGA sections and helped to foster player development for decades. He joins Sports & Leisure Research Group’s Jon Last and David Klein to reflect on making a difference through golf and where the game needs to go John Bryan, U.S. Kids Golf’s vice president of sales and marketing, has led […]
Read More »Driver$: Reflections from the head of golf’s largest facility management company
Troon CEO Tim Schantz continues to personify the enlightened industry leader and shares some thoughts with co-hosts Jon Last and David Klein Troon CEO Tim Schantz joins Sports & Leisure Research Group’s Jon Last and David Klein, co-hosts of the “Driver$: Inside the Golf Industry” podcast, to talk about golf’s current trajectory, how we got to […]
Read More »Driver$: Industry legend Barney Adams looks forward
Founder, executive remains an innovative thinker about equipment and the state of the game, which he discusses with co-hosts Jon Last and David Klein Adams Golf founder and former CEO Barney Adams has helped transform the golf industry through several decades. He joins Sports & Leisure Research Group’s Jon Last and David Klein, co-hosts of […]
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