Driver$ Episode 7: Bob Levey on Celebrity/Charity Golf Events in the COVID Era: We welcome IEM’s President and Founder, to discuss how his firm has continued to drive philanthropically driven celebrity golf events during COVID constrained times.
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Driver$: Episode 6
Behind the Scenes at The AT&T Pebble Beach Pro-Am Tournament Director and Monterey Peninsula Foundation CEO Steve John joins Sports and Leisure Research Group’s Jon Last and David Klein to discuss the evolution of one of the most revered events on the PGA TOUR. With the COVID driven elimination of spectators and Amateurs, we unpack […]
Read More »Driver$: Episode 5
Forging AHEAD in a Pandemic Ahead CEO Anne Broholm joins Sports and Leisure Research Group’s Jon Last and David Klein to discuss how the leading golf headwear company executed its COVID pivot, along with a look at the virtual PGA Merchandise show and soft goods trends for the year ahead.
Read More »Private clubs continue their reinvention
More than a decade since the recession, private golf clubs are still looking for ways to keep members engaged
Read More »Driver$: Episode 4
How Pinehurst has Continued its Transformation Amidst the Global Pandemic In Driver$ episode 4, Pinehurst’s VP of Marketing and Business Development, Eric Kuester joins Jon and David for a candid look at how one of the country’s most iconic golf resorts has proactively addressed an evolving marketplace (13 minutes)
Read More »Driver$: Episode 3
In Driver$ episode 3 we welcome leading industry and Golf Equipment analyst Casey Alexander of Compass Point Research and Trading for an in depth look at trends and expectations for the hard goods business (15 minutes)
Read More »Survey: Technology innovation drives equipment price points
Better equipment leads to better results, right? That’s the thinking of many golfers surveyed as to why they are willing to pay more for equipment
Read More »Driver$: Episode 2
Bill Houghton; Board Chair-American Association of Retirement Communities: Jon Last and David Klein welcome Bill Houghton, who provides a look at the evolution and current drivers of the golf related amenity real estate industry (12 minutes)
Read More »Pandemic may spur change to on-site experience
As the PGA Tour slowly allows on-site spectators, tournament operators will have to compete with the growing number of at-home viewership options, including sports wagering As we collectively hunker down to watch the Masters this week, my mind drifts to the joys of attending live tournament golf. While the PGA Tour recently began to allow […]
Read More »Study: Golfers’ desire to travel is building
Prolonged pandemic has golfers pondering ‘what if’ scenarios for when restrictions lighten
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