John Paul Newport’s column features the findings of a new SLRG study identifying the most critical elements for improving women’s satisfaction with and participation in golf.
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Blog Archives
The Lamp Post Revisited
In the March 9th Marketing: Sports SLRG President Jon Last speaks to the three most important things that marketers should think about when measuring or justifying sponsorship ROI. Those who’ve seen my presentations have heard my parable about how too many organizations use research like a drunk uses a lamp post … for support rather […]
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The Big Book of Marketing
Cruise Industry Case Study by Sports and Leisure Research Group is featured in Professor Anthony G. Bennett’s January 2010 McGraw Hill Text book on marketing. The case appears in Chapter five-Marketing Research. To order a copy, please contact SLRG, or McGraw Hill special markets division. Company: Renaissance Cruises Case: Itinerary Development and Positioning Research (2000-2001) […]
Read More » Is That Spokesperson A Kia Or A Mercedes?
Long before TMZ discovered sports, and every gossip and media entity unilaterally decided that it was their rightful place to comment on the personal lives of athletes, the business of assessing spokesperson ROI had been a hot topic for many marketers. Extensive research that we and others have done over the years has not only […]
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Gilford Securities PGA Merchandise Show 2010 Report
Gilford Securities
Gilford Securities’ analyst Casey Alexander reiterates his buy rating on Callaway Golf Stock and cites results from Sports and Leisure Research Group’s January 2010 Golfer Consumer Mindset study.
Read More » Are we stuck in a ‘New Normal’
As we bid goodbye to the first decade of the 21st century, I’m reminded of the often-quoted first line of Charles Dickens’ A Tale of Two Cities (for those who forget: “It was the best of times, it was the worst of times”). In an apt use of double entendre, The New York Times dubbed […]
Read More » Leverage Fan Insights As An Asset
It amazes me how many sports marketers remain addicted to a product rather than a consumer focus when positioning their properties. The typical sell for event sponsorships, or advertising buys, often begins and ends with the reach, efficiency and demographic attractiveness of the audience, sprinkled in with the quality of the property and often poorly […]
Read More » Pursuit Of ‘Value’ Is Grounded In Shifting Values
It’s bothersome that, for many, discounting appears to be the catch-all cure to attempt to win back consumers who have cut back on their sports-related spending. Discounting is difficult to wean oneself off of, with detrimental long-term effects. And our recent work asserts a more constructive and comprehensive definition of economic value, grounded in a […]
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Speakers of TMRE 2009
In the weeks leading up to The Market Research Event 2009, we’re going to be hearing from the speakers of The Market Research Event. This week we have Jon Last, President, Sports & Leisure Research Group.
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