“Passion” and “engagement” are probably two of the most over-used words in today’s marketing vernacular. Yet when it comes to describing the audience delivered by live sports events, they are also probably the most accurate. This has become particularly resonant to me of late, as I observe and analyze sports fans both professionally as a […]
Read More » There’s rampant conversation these days about the impact of potential work stoppages in the NFL and NBA, all replete with much speculation. As marketing researchers, we earn our keep by gauging the perspectives, opinions and reactions of various audiences, but I’ve tried to stay away from the prediction game. It’s counter productive here, and I’m […]
Read More » One of my favorite movies is the old Peter Sellers classic, “Being There.” Sellers plays Chance, an illiterate live-in gardener who, upon the death of his wealthy proprietor, is cast into a real world that he has been totally sheltered from. A comedy of events brings him inside the power circles of U.S. political might, […]
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Golfwriter Larry Olmstead shares some of the significant findings of Golf With Women research including SLRG’s study, “The Right Invitation”. From Hootie Johnson and Augusta National dissing women to the struggles of the LPGA to find and retain sponsors, golf for women often seems like an uphill struggle. But according to some new research, things […]
Read More » Full disclosure … I’m writing this before the Super Bowl. So, chances are that by the time you read this, you’ve already consumed countless analyses on which of the $3 million, 30-second TV spots aired during the big game on Sunday were most compelling, funny, recalled, breakthrough, profligate and, on the other end of the […]
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The winter 2011 issue includes commentary by SLRG President Jon Last on how a variety of evolving societal values and demographic changes are creating challenges for the golf industry, as well as some ideas on what can be done to stem the tide.
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A new study reveals a golfer’s natural ability and swing are not the only things holding them back; 90 % of US golfers may be playing with clubs that do not fit them properly. This study is a wake-up call for every golfer who wants to get better. We spoke to thousands of golfers coast […]
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Custom fitted clubs increase golf enjoyment, study find For as long as I’ve been playing golf – almost 15 years now – I have been told that I should never buy clubs off the rack. I know it flies in the face of what many sporting goods stores and online retailers would prefer you do, […]
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Coverage of SLRG’s groundbreaking new research on custom clubfitting unveiled at the 2011 PGA Merchandise Show includes commentary from legendary PGA TOUR instructor Hank Haney.
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Forbes.com coverage of SLRG’s custom clubfitting research. by Monte Burke Recently the game of golf has been stuck in the deep stuff, thanks to a perfect storm of events: the overbuilding of golf courses in the U.S. (the number now stands at more than 18,000 tracks); the glut of equipment; the world economic collapse; and, […]
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