In his April 2012 Media Post: Marketing Sports column, SLRG President Jon Last reflects on how the Miami Marlins’ new stadium exemplifies how event venues are becoming a more critical element of the marketing mix. Everyone knows the old real estate adage of “location, location, location.” In Marketing 101, we learned that “Place,” while not […]
Read More » Media Post Marketing Sports: SLRG President Jon Last’s March posting speaks to the lessons learned and steps to be taken by sports marketers in this recent period of high profile player movement. Many posts ago, I evoked the rather (Jerry) Seinfeldian observation that with the proliferation of player movement in team sports today, fans truly […]
Read More »
The March 2012 issue cites SLRG’s research study with Golfsmith and Sports Illustrated Golf Group that quantified the opportunities and impact of custom club fitting on the golf industry.
Read More » In his February Media Post: Marketing Sports column, SLRG President Jon Last discusses why sports fan perceptions of a still shaky economy are not a contradiction to their more bullish behaviors. For the past several years, our firm has conducted an ongoing measurement of sports fan attitudes and opinions across a broad variety of topics […]
Read More »
SLRG President Jon Last’s commentary piece speaks to the changing mindset of today’s golfer and how facilities must adapt to deliver customer service that meets expectations.
Read More » As a marketing researcher, part of what intrigues me about my job is that I get to observe, first hand, what makes all walks of people tick. And with that comes an appreciation that the rest of the country is attitudinally a lot different than the circles we interact with in large bi-coastal markets. But […]
Read More »
SLRG President Jon Last joins industry colleagues with ruminations on the year ahead in marketing research in RFL’s annual report.
Read More » Last year at this time, I put together my list of the most important life lessons one could take into the new year; each expressed in three words. In keeping with the end-of-year themes towards benevolent giving and introspection, this year’s installment focuses on what we might expect in the world of sports marketing in […]
Read More »Conducting research for a variety of sports properties and brands that activate around them affords me the opportunity to look at sponsorships with a fresh and unique approach, every time a client or agency calls us in. Yet it confounds me that for such a large and potentially high profile endeavor as investing in a […]
Read More »
The July/August issue of this Michigan based business publication featured a story on how golf facilitates and retailers have put a greater focus on women. The story includes reference to several SLRG studies including the PGA of America’s Golfer Portrait series and the NGCOA and Little Family Foundation study.
Read More »