SLRG’s Jon Last outlines his thoughts on the implementation necessities to maximize the impact of golf’s focus on developing the next generation of participants.
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Blog Archives
It Isn’t Enough To ‘Catch A Rising Star’
In the August 2012 Marketing: Sports, SLRG President Jon Last provides research driven guidance on the potential pitfalls of trying to attach the future of a sport or brand to individual stars, with some valuable lessons from golf, tennis and football. I had the opportunity to participate in a Wharton Sports Business Initiative Forum on […]
Read More »Research Business Daily Report:
RFL Communications’ Bob Lederer’s 9/10/12 video interview of SLRG President Jon Last, on the evolving role of D-I-Y (Do it Yourself) platforms, in the research tool kit. http://www.youtube.com/watch?v=_sXetwCt320
Read More » How To Sensibly Measure The Impact Of Sports Marketing Activation
In the August 2012 Marketing: Sports posting, SLRG’s Jon Last speaks to the key elements required to measure return on sports marketing objectives. We rightfully spend a lot of time in the sports marketing business, defining and selling the unique touch points and entrée to a valued and often elusive audience provided by aligning brands […]
Read More » Our First-Ever Fan Experience Index Ball Park Rankings
Our first ever analysis/rankings of the MLB ball parks with the best fan experience has been released and we’re looking for thoughts on how to make the next one, even better. Let the debate begin. Here we are at the All-Star Break. The pennant races are taking shape and with the other major team sports […]
Read More » Seeing is Believing
In the June 2012 posting, SLRG President Jon Last discusses how observational research has evolved to deliver more actionable insights in sports marketing. Mobile micro-video recorders now bring fans and customers “into the board room.” As a marketing researcher who has seen more than my share of poorly executed research in the sports industry, I’ll […]
Read More » More ‘System 2’ Thinking Is Needed
In this month’s marketing Sports we examine what Nobel Prize winner Dr. Daniel Kahneman called system 1 and system 2 thinking. I had lunch recently with a longtime friend and colleague who I’ve often considered to be one of the smartest people I know. Having been on a whirlwind of qualitative research work recently, with […]
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Golf Inc.
SLRG President Jon Last contributes five of Golf Inc.’s “25 Big Ideas for stimulating and powering the golf industry into the future”
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PGA Magazine Industry Insider – April 2012: Jon Last on Customer Relationship Management:
Excerpts from a PGA Magazine interview with the SLRG President reveal perspectives that golf facility operators can deploy to build customer loyalty and increase business.
Read More » PGA Magazine Industry Insider – April 2012: Best Practices to cater to women golfers
SLRG’s longitudinal study for The Little Family Foundation and National Golf Course Owners’ Association identifies golf facility best practices increasing play from women.
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