We lost a unique sports marketer with the passing of Bruce Florine. Here’s reflections on just some of what I learned from him. It’s a shame that most of you reading this don’t know Bruce Florine. Bruce is one of the first sports marketers that I ever met and, clearly, one of the best. It […]
Read More »In a still uncertain economic climate, club managers are rightfully putting greater emphasis on customer loyalty and player experience. IÂ’ve spoken at several golf industry conferences about an approach weÂ’ve developed to help golf facilities address this, known as “2C2R.” The four elements are: 1. Communication: The best loyalty marketing efforts take great care in […]
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Jon Last’s guest column in the SouthWest MRA newsletter speaks to how marketing research professional development needs to evolve.
Read More » Thankfully, we still hear incessant cries from sponsor and property clients that beyond measuring reach, determining ROI or ROO is tantamount to designing and executing an effective sports marketing program. As researchers and sports marketers, long trained in the nuances of designing and executing research to do just this, we recognize that just as every […]
Read More »SLRG partners frequently attend and present at prominent marketing conferences. Here’s a round-up of SLRG’s latest speaking engagements including MRA Annual and the Fall Crittenden Golf Conference. SLRG Partners attend, Present at MRA Annual It was a past presidents� reunion, earlier this summer, as the three SLRG partners, and Howard Gershowitz, all former national presidents […]
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Anyone who has known me, even for just a little while has probably heard or read my opinions about the limitations of syndicated vs. custom marketing research. While I’m not about to back down from my concern that a lot of syndicated research, particularly in the media space, is often hampered by methodological flaws or […]
Read More » With the PGA Championship teeing off this week in Atlanta, I can’t help but think back fondly to my years building and overseeing the business operations side of that event’s on site event merchandising program, which began modestly some 16 years ago. The event retailing business has grown from an ancillary activity to a major […]
Read More » Tomorrow, July 13, is what I used to refer to as “Sports Void Day.” It remains the only day on the U.S. sports calendar where one of our major sports does not have a live event for us to enjoy (and I say this with all due respect to the Women’s World Cup, WNBA and […]
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The Summer 2011 issue features SLRG President Jon Last’s commentary on how golf facilities can increase rounds and revenue from women, drawn from Sports and Leisure Research Group work for the NGCOA and Little Family Foundation.
Read More » Demonstrating accountability and ROI continue to be front and center among the demands placed on sports marketers in justifying their investments. Yet, I continue to be underwhelmed by the means with which many of us attempt to assess and measure the impact of these investments. I’ve used this space, in the past, to espouse some […]
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