As part of the golf industry’s ongoing Golf 2.0 strategic plan to grow the game, this document presents cutting edge research and strategies to build women friendly golf facilities. The playbook includes numerous references to SLRG research on creating a more welcoming environment for women.
SLRG is often called upon to evaluate the efficacy of print, television and online advertising for clients in the sporting goods, media and travel industries. This whitepaper outlines the methodological departure point from which our firm looks to conduct this research on an adhoc or continuous basis. Contact us to find out more about how we can maximize the impact of your marketing messaging by testing against your target audience.
Too often, sports marketing activation is unfairly compared to other media mix elements, strictly on reach, without factoring in the ability of each medium to resonate with target audiences. In this whitepaper, the SLRG team provides thought starters and a methodological framework for conducting ROO analysis that not only measures impact, but provides insightful direction on how to create even more effective sports marketing initiatives in the future. Contact us to find out more about how we can help you take a smart approach to ROO measurement, and maximize your impact.
Results and trends from our annual sports fan consumer pulse study show perceived outcomes on the recent NFL and NBA labor agreements, a resurgence in popularity for the NHL and soccer, and how lingering concerns about the US economy will impact fan behavior over the coming months.
SLRG’s annual consumer outlook for the golf market was culled from a survey of over 1,200 respondents. It was presented by Sports and Leisure Research Group President Jon Last, on January 26 to invited guests of Sports Illustrated Golf Group at the 2012 PGA Merchandise Show in Orlando, Florida. More in depth results are available on a custom basis. Please contact us for details.