SLRG’s Jon Last was again featured among other market research industry leaders in RFL Communications’ Annual Predictions Issue, weighing in regarding what the profession should be looking for in 2019.
Downloads
A sampling of Sports and Leisure Research Group's recent industry presentations, reports and white papers.
2018 Golf, Inc. Strategy Summit Keynote Presentation
SLRG research on the evolution of the golf experience set the stage for an interactive discussion with USGA Senior Managing Director, Public Services, Rand Jerris, Top Golf Chairman Erik Anderson and Steven Ekovich, National Managing Director, Marcus & Millichap.
See the slides HERE
2018 Golf, Inc. Strategy Summit—Millennials: Insights from the Market Everyone is Struggling to Capture
The closing session included SLRG research findings regarding golf and millennials that dispelled some popular generational myths and explored the needs, similarities and differences in the mindsets of various generational cohorts.
See the slides HERE
Mid-Season Perspective on Trends and Insights in Sport Travel!
This download features SLRG’s mid-season perspective on sports travel for 2018 – learn about the sports traveler’s outlook on the economy, vacation preferences and attitudes on travel related technology.
Surveys and Then Some
Designing a survey is as much of science as it art. At SLRG we pride ourselves on being able to bridge that gap for clients. Recently, we’ve supported our colleagues and friends of the industry with their own survey writing, with a basic white paper primer that surfaces the nuances that go into survey development, including time and length, guidelines, appropriate question structures, and sampling do’s and don’ts. These guidelines are tantamount to writing an efficient and effective survey that will produce actionable insights.