SLRG President Jon Last was the featured speaker at the April 3, 2014 FCS event at the New York Yacht Club. His presentation spoke to effective ways to measure sports sponsorship return on objectives.
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A sampling of Sports and Leisure Research Group's recent industry presentations, reports and white papers.
SLRG President Jon Last was the featured speaker at the April 3, 2014 FCS event at the New York Yacht Club. His presentation spoke to effective ways to measure sports sponsorship return on objectives.
Results and trending from our annual study of 1,500 sports fans and their attitudes, perceptions and opinions, reveals thoughts on conference realignment in the NCAA and NHL, the relative popularity of different sports as well as broader perspectives on the impact of the U.S. economy on fan behavior.
PGAShow-2014-FINAL Highlights from the recent Golfer Media Consumption research conducted with Sports Illustrated Golf Group, along with SLRG’s fifth annual consumer outlook for the golf market, were presented by SLRG President Jon Last at the PGA Merchandise Show on Wednesday January 22nd. Each study was culled from surveys of over 1,400 respondents. More in depth results are also available on a custom basis. Please contact us for details.
Fielded in January 2010, our latest tracking wave assesses the attitudes and perceptions of sports fans on significant issues impacting the sports industry. A control sample of non-sports fans were also surveyed to provide context and comparison.
SLRG was invited to provide a white paper highlighting current and future trends in sports travel marketing for the annual market outlook forum sponsored by the US Travel Association and the Travel and Tourism Research Association. It’s a quick but insightful read that you can download, here.
With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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