SLRG President Jon Last’s 2019 PGA Merchandise Show Education seminar provided a comprehensive look at the ways in which enhanced consumer insights are helping golf facilities evolve to meet the changing needs of their customers. The presentation offers tangible strategies and imperatives for conducting effective customer satisfaction research and avoiding the pitfalls that can render mis-information.
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A sampling of Sports and Leisure Research Group's recent industry presentations, reports and white papers.
SLRG 2019 Winter Sports Omnibus Highlights
The latest insights and trends from a national sample of avid sports fans regarding their sports participation and viewership habits.
December Research Business Report
2018 Golf, Inc. Strategy Summit Keynote Presentation
SLRG research on the evolution of the golf experience set the stage for an interactive discussion with USGA Senior Managing Director, Public Services, Rand Jerris, Top Golf Chairman Erik Anderson and Steven Ekovich, National Managing Director, Marcus & Millichap.
See the slides HERE
2018 Golf, Inc. Strategy Summit—Millennials: Insights from the Market Everyone is Struggling to Capture
The closing session included SLRG research findings regarding golf and millennials that dispelled some popular generational myths and explored the needs, similarities and differences in the mindsets of various generational cohorts.
See the slides HERE