Guest: Jon Schultz, founder, EZLocator. Description: Jon Schultz and his company, EZLocator, are making it easier for golf course superintendents to automate hole location selection. The process helps preserve the health of the greens and enhance the player experience. Schultz joins Sports and Leisure Research Group’s Jon Last and David Klein for a candid and insightful look at how […]
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Unlock the secrets of the evolving media landscape! Join our host, Jon Last, President of Sports and Leisure Research Group, and his guest, Helen Katz, EVP of Research at Publicis Media, as she delves into transformative changes in media and advertising. Discover how identity solutions and first-party data drive more effective targeting, understand the complexity […]
Read More » Discover the transformative power of behavioral data and customer centricity in this episode of MRII’s Insights and Innovators podcast, hosted by Jon Last, President of Sports and Leisure Research Group. Join a thought-provoking conversation with Pete Fader, a pioneer in customer lifetime value analytics and Professor of Marketing at The Wharton School. Explore what drives […]
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It’s August — a time when the sports media vaults full throttle into football mode. Of course, one could maintain that it is always football mode, and that’s a scenario that may only become more amplified after last week’s ESPN acquisition of several NFL media assets, in exchange for a 10% league equity position in […]
Read More » Guest: Fraser Marriott, head of golf, LightSpeed. Description: Marriott joins Sports and Leisure Research Group’s Jon Last and David Klein to discuss LightSpeed’s recent acquisition of Whoosh, an operations software firm. LightSpeed seeks to provide private club operators an integrated technology system with a seamless workflow and that connects every touchpoint across the member journey. Talking Points: […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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