In November’s Media Post Marketing Insider, SLRG’s Last shares an old mantra which asserts that if one makes the effort that 90% of people don’t take, to discern the needs of someone you are trying to influence, and demonstrate your empathy and ability to help meet those needs, you will run circles around most of […]
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Guest: Whitey O’Malley, owner of Saddleback Golf Club and incoming president of the National Golf Course Owners’ Association. Description: O’Malley joins host Jon Last for a wide-ranging discussion about how golf facilities are leveraging technology to create operational efficiencies while maintaining exceptional customer service. Talking Points: ▪️ Finding the right balance between frictionless service delivery and high touch. […]
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Discover why John Dick, Founder and CEO of CivicScience, believes that paying survey respondents introduces bias and why shorter surveys offer better data. In this episode of Insights and Innovators by MRII, host Jon Last explores CivicScience’s innovative micro-survey method that scales to over a million responses daily without financial incentives. Learn about the evolution […]
Read More » Maybe it’s because I’m a market researcher, or because I’m one of those people caught between the simplistic definitions of two generations, but a popular topic of late is how to deliver sports content in the most inclusive way. Hopefully, we can all embrace the marketing mantra of “meeting customers where they are.” But what […]
Read More » Guests: Casa de Campo Resort and Villas’ Gilles Gagnon, golf director emeritus, and Jason Kycek, director of sales and chief marketing officer. Description: For 50 years, Casa de Campo Resort and Villas in La Romana, Dominican Republic, has been an innovative resort that continues to break new ground in the Caribbean. Gagnon and Kycek unpack the impetus […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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