Golf Industry analyst Casey Alexander’s annual golf industry outlook includes some encouraging new golf consumer data culled from SLRG’s annual Outlook Report.
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Last Word
Driver$: An app that cracks the code on optimizing tee-time availability
Noteefy founder Jake Gordon joins co-hosts Jon Last and David Klein to discuss the platform that fills last-minute cancellations with close-in demand
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2024 Inflation, Consumer Sentiment Realities — And Their Impact On Sports
In this month’s Media Post, SLRG’s Jon Last reflects on recent consumer optimism barometer data, that throws caution to some of the current narrative about inflation
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2024 Predictions for The Insights Industry
In the MRII blog, SLRG President Jon Last casts a critical look at what may lie ahead for consumer markets and the market research industry in 2024.
Read More » The Death Of Meritocracy In Sports Pay
In his December Marketing Insider piece, SLRG’s Jon Last reflects on how today’s economic model in sports is compromising many of the virtues that fans have historically connected with.
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