Thoroughbred Horse Racing’s leading trade publication features findings from recent SLRG research, showing a marked increase in COVID inspired fan interest in the sport, as well as a look at President Jon Last’s personal journey in the sport.
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Driver$ Episode 7: Bob Levey on Celebrity/Charity Golf Events in the COVID Era: We welcome IEM’s President and Founder, to discuss how his firm has continued to drive philanthropically driven celebrity golf events during COVID constrained times.
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Just half of the nation is planning to get the coronavirus vaccine, a surprising slap to the White House that has spent weeks urging the nation to get stuck. Just 50% said that they would get the vaccine, with the others citing concerns about the safety and effectiveness of the choices being pushed by Washington […]
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Wave 18 insights from the latest Back to Normal Barometer speak to America’s reluctance to aggressively pursue COVID vaccinations.
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As a lifelong student of football, I remain in awe and appreciation of Tom Brady, even though I believe it was the Buccaneers’ defense (and the injury-riddled Chiefs’ offensive line) that most affected the outcome of this year’s big game. But the real winner Sunday night was the NFL itself. For all the doomsayers in […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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