A week ago, I attended my seventh Major League Baseball game of the season, but it was markedly different from the previous games I’d attended. For the first time this year, there was someone not among my group sitting next to me. He informed me that he had received a COVID-19 vaccine, and graciously asked […]
Read More » While fans supported the notion that it was proper to shut down live sports at the onset of the pandemic, we are now in a different place.
Read More » In the lead item in the April 13th Marketing Insider, SLRG’s Jon Last takes a research driven look at the questionable over-emphasis on “star worship and hype in today’s sports coverage.
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A Back to Normal Barometer informed look at how pent up demand for live sports is creating a supply/demand imbalance as COVID attendance restrictions continue to inhibit properties from optimizing revenue.
Read More » America has a new divide — those vaccinated versus those not. And according to a new survey shared with Secrets, the growing number of Americans vaccinated are ready to shun those who haven’t been from traveling or events. The latest update to the Back-to-Normal Barometer that surveys Americans and businesses about the coronavirus crisis found that 75% […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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