Leisure Industry Analyst Casey Alexander cites SLRG industry research in his annual assessment of the state of the golf market.
Read More »![](https://sportsandleisureresearch.com/wordpress/wp-content/uploads/2016/02/Screen-Shot-2016-02-02-at-12.25.23-PM-184x90.png)
Leisure Industry Analyst Casey Alexander cites SLRG industry research in his annual assessment of the state of the golf market.
Read More »Golf industry analyst JJ Keegan cites two SLRG studies in his wrap-up of the most significant happenings at the 2016 Show. You can read it, here.
Read More »In the January 2016 Marketing: Sports, SLRG President Jon Last ruminates on the ability of observational research to add “the how” to the “what” and “why” of quantitative and qualitative research, respectively. Taking some time to reflect over the holidays, I was pleased to consider how far the sports marketing world has progressed in its […]
Read More »A lot of times, qualitative research is utilized to try to understand which concepts are most compelling to consumers. Digging deeper, it’s often critical to understand the specific design elements that are most captivating and important to target consumers. Whether you are testing ad creative, product design, packaging or visual display, it is sometimes limiting, […]
Read More »Traditional qualitative research has always relied upon conversations and probing consumers for deeper understanding of the “why” behind various beliefs, perceptions and behaviors. Whether it is in depth interviews, focus groups or discussion boards, the qualitative branch of marketing research has often benefited from the deployment of projective techniques to try to get what is […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
Learn More »