Macali Communications, Feb. 26, 2014 blog post features an interview with SLRG’s Jon Last. Jon addresses key insights on sports marketing issues and opportunities in the year ahead, driven by recent SLRG research. I am lucky to meet smart and talented people who have great perspectives on business and sport. Jon Last is one of the […]
Read More »Last Word
Breaking Through Amidst The Avalanche
In the February 11, 2014 Media Post: Marketing Sports, SLRG President Jon Last offers some insights from recent research on sports fan media usage that has somewhat counter-intuitive implications for brands activating through sports. You can read the piece, as well as previous columns here. While I’ve touched on this in my last couple of […]
Read More »What Sports Marketers Should Be Thinking About In ’14
In his January 2014 Media Post column, SLRG President Jon Last provides a look ahead at some of the sports marketing news stories that will shape the year ahead. A year ago, fresh off of watching at least one series from each of the 35 college bowl games, I threw my hat into the fray […]
Read More »POV/Research: What Sports Marketers can look forward to thinking about in ’14
A year ago, fresh off of watching at least one series from EACH of the 35 college bowl games, I threw my hat into the fray with a list of predictions for the year ahead. This year, my bowl TV viewing streak was snapped, though I was able to compensate somewhat, by having the good […]
Read More »Bring Back Golf!
SLRG President Jon Last’s perspectives on the state of the golf industry and player development efforts are included in this cover story on the evolving role of golf as a key component of corporate meetings.
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