In MediaPost’s October 2017 Marketing: Sports, SLRG President Jon Last speaks to how growing skepticism about media objectivity is creating great opportunities for sports marketers to engage a direct dialogue with their target audiences.< Fresh out of undergrad, and before I became a marketing researcher, I was a publicist. Fascinated by the “machinery” that helped […]
Read More » Sports marketing programs continue to become more sophisticated, but measurement of their impact has not kept pace. In the latest Media Post: Marketing insider, SLRG offers their take on why and how properties and brands need to gauge return on objective. For many brands, it’s planning season. Couple that with the push by some to […]
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SLRG President Jon Last offers his take on how golf course developers can learn from the past, in the September issue of Golf Business. by David Gould When the next Tiger Woods enters golf, will the industry be ready? His many injuries, surgeries and setbacks prompt doubts that Tiger Woods could ever return to prominence as […]
Read More »We’ve often opined in this space, that the intersection of big data and traditional marketing research, can birth incredibly actionable insights. Several of our clients in the casino, resort, and sports property space have wisely invested in CRM systems that collect and output a vast array of customer behavior. Whether it’s as simple as tracking […]
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The American Society of Golf Course Architects leads their June 2017 issue with highlights from SLRG’s Survey of the American Golfer, conducted for Golf.com. Click here to view the article. Concurrently, this marks the beginning of a partnership between SLRG and the ASGCA, as the association introduces a greater emphasis on providing their members and […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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