SLRG’s Jon Last was again featured among other market research industry leaders in RFL Communications’ Annual Predictions Issue, weighing in regarding what the profession should be looking for in 2018.
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Last Word
Generic Sports Marketing Strategies Begin With An Understanding Of Fan Motivations
In this month’s Marketing Sports, SLRG’s Jon Last speaks to a framework with which sports marketers can deploy generic strategies to each of two basic fan segments, defined by their motivations. As we put another year of conducting research with sports enthusiasts in the rear-view mirror, there’s opportunity to reflect on what we’ve collectively learned. […]
Read More » If Mobile Video Content Is King, Is The Emperor Wearing The Right Clothes?
In the December Marketing Sports, Jon Last speaks to research driven insights for sports marketers to optimize their digital video content. It seems like just yesterday that sports properties and their brand partners were beginning to discover mobile video as a synergistic platform to enhance their activations. Today, it seems almost impossible to find a […]
Read More »Voice of the Customer Research Informs Sports Venue Renovations
SLRG is no stranger to working with sports and travel properties, seeking to understand and prioritize specific guest amenity needs, having executed custom studies for various venues. We recently began working with a new client on a multi-modal design study that will further evolve our approach to evaluate the unique and differentiating aspects of what […]
Read More » Disrupting The Intermediaries And Controlling The Message – An Opportunity For Sports Marketers
In MediaPost’s October 2017 Marketing: Sports, SLRG President Jon Last speaks to how growing skepticism about media objectivity is creating great opportunities for sports marketers to engage a direct dialogue with their target audiences.< Fresh out of undergrad, and before I became a marketing researcher, I was a publicist. Fascinated by the “machinery” that helped […]
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