Gilford Securities’ analyst Casey Alexander reiterates his buy rating on Callaway Golf Stock and cites results from Sports and Leisure Research Group’s January 2010 Golfer Consumer Mindset study.
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Gilford Securities’ analyst Casey Alexander reiterates his buy rating on Callaway Golf Stock and cites results from Sports and Leisure Research Group’s January 2010 Golfer Consumer Mindset study.
Read More »As we bid goodbye to the first decade of the 21st century, I’m reminded of the often-quoted first line of Charles Dickens’ A Tale of Two Cities (for those who forget: “It was the best of times, it was the worst of times”). In an apt use of double entendre, The New York Times dubbed […]
Read More »It amazes me how many sports marketers remain addicted to a product rather than a consumer focus when positioning their properties. The typical sell for event sponsorships, or advertising buys, often begins and ends with the reach, efficiency and demographic attractiveness of the audience, sprinkled in with the quality of the property and often poorly […]
Read More »It’s bothersome that, for many, discounting appears to be the catch-all cure to attempt to win back consumers who have cut back on their sports-related spending. Discounting is difficult to wean oneself off of, with detrimental long-term effects. And our recent work asserts a more constructive and comprehensive definition of economic value, grounded in a […]
Read More »In the weeks leading up to The Market Research Event 2009, we’re going to be hearing from the speakers of The Market Research Event. This week we have Jon Last, President, Sports & Leisure Research Group.
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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