Our early 2009 consumer sentiment work with a representative sample of golfers suggests that this market, at least attitudinally, is looking for refuge from the pervasive negativity. In fact, this desire for “escape” is consistent with what we saw in research conducted immediately after 9/11. There have been an awful lot of conjecture and speculation […]
Read More »Last Word
FY’10 MRA Board Announced
In June, SLRG President Jon Last assumes the Honorary/Past President role on the Marketing Research Association board after serving as national president over the past twelve months.
Read More »Ethnography: Trendy Method or Essential Tool
Sports and Leisure Research Group President Jon Last and Judy Langer reveal findings from a study of research client attitudes on and utilization of observational qualitative research in the February 2009 issue of Quirk’s.
Read More »Gilford Securities’ Report on the Golf Equipment Industry
Sports and Leisure Research Group’s golfer trends work is cited on page 5 of this informative February 13, 2009 report from industry analyst Casey Alexander.
Read More »Golf Week Article – How to Survive the Next Two Years
Jon Last is quoted on the potential impact of the changing golfer mindset on participation and equipment purchasing, in Bradley Klein’s latest column
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