Jon Last reflects on the paradox of how our insatiable cultural appetite for constant and instant information conflicts with perceived time deprivation. He offers thoughts on how the sports and leisure industries must factor this into their internal and external communications. At the risk of showing my age, I frequently channel my inner Father Guido […]
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SLRG’s study for the National Golf Course Owners’ Association and Little Family Foundation is summarized and featured, with a summary of key conclusions on what women are looking for in their ideal golf experience.
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In a co-authored feature article, SLRG President Jon Last details the approach taken and results derived when ComCast’s Versus network used a custom SLRG audience research study to help provide greater insight to advertisers on the outdoor/field sports market.
Read More » I encouraged sports and media marketers to move beyond simply selling a product or property, and embrace the most unique sellable asset available access to an audience. Several months ago, in this space, I jumped on one of my favorite soap boxes, and encouraged sports marketers to move beyond simply selling a product or property […]
Read More » Within Quirk’s August issue, Jon Last is interviewed about Sports and Leisure Research Group’s use of social media mining to shed greater light on fan attitudes towards Tiger Woods earlier this year.
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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