Our early 2009 consumer sentiment work with a representative sample of golfers suggests that this market, at least attitudinally, is looking for refuge from the pervasive negativity. In fact, this desire for “escape” is consistent with what we saw in research conducted immediately after 9/11. There have been an awful lot of conjecture and speculation […]
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In June, SLRG President Jon Last assumes the Honorary/Past President role on the Marketing Research Association board after serving as national president over the past twelve months.
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Sports and Leisure Research Group President Jon Last and Judy Langer reveal findings from a study of research client attitudes on and utilization of observational qualitative research in the February 2009 issue of Quirk’s.
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Sports and Leisure Research Group’s golfer trends work is cited on page 5 of this informative February 13, 2009 report from industry analyst Casey Alexander.
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Jon Last is quoted on the potential impact of the changing golfer mindset on participation and equipment purchasing, in Bradley Klein’s latest column
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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