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Blog Archives

    Golf Marketing Seminar At ING Spring Conference

    POSTED: March 24, 2014

    Details on SLRG President Jon Last’s upcoming keynote at the 2014 International Network of Golf Conference in June. LAKE MARY, FL (March 25, 2014) – As the Internet becomes more and more integrated into our daily lives, creating and facilitating a successful marketing plan is more of a challenge than ever before. What do the […]

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    Golf Week Article – Private Clubs Face a New Reality

    POSTED: June 21, 2009

    By: Bradley S. Klein | June 22, 2009 4:55 pm “Cocooning” very well could be killing private golf clubs. The term, which was coined by futurist Faith Popcorn and gained currency in the wake of the 9/11 tragedy, reflects people’s desire to spend more time with loved ones. It’s a 180-degree turn from the days […]

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    Golf Week Article – How to Survive the Next Two Years

    POSTED: December 2, 2008

    Jon Last is quoted on the potential impact of the changing golfer mindset on participation and equipment purchasing, in Bradley Klein’s latest column

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