In his April, 2016 column, SLRG’s Jon Last explains how to define and measure ROO for sports marketing through attainable research tests. And therein was my indoctrination into the timeless conundrum of sports marketing, or any marketing for that matter … the classic and often futile search for true ROI assessment. The elephant remains in the […]
Read More »Last Word
Build It And They Will Come? A Cautionary Tale Of 3 Cities
In his March, 2016 column, SLRG’s Jon Last reflects on three recent sports marketing activations that demonstrate a role for good marketing research. In today’s era of citizen journalism and constant feedback loops on social media, it’s easy to lose oneself in the constant chatter that passes judgment on every front office move. This has […]
Read More »Silver Linings To Gray Clouds: The Pulse Of The Sports Fan In Early 2016
In his February 2016 Media Post column, SLRG President Jon Last speaks to how, despite some skittishness towards the overall U.S. economy, fans aren’t willing to give up their passion for sports. For the past seven years, we’ve taken the opportunity to survey fan attitudes on sports trends, consumerism and the state of the economy […]
Read More »New research study unveiled at 63rd PGA Merchandise Show explores corporate golf access for men and women
Coverage of the PGA Show Panel discussion and presentation, “The Gender Puzzle: A New Context for Business Golf,” that was moderated by SLRG President Jon Last and highlighted new research.
Read More »PGA Merchandise Show Report
Leisure Industry Analyst Casey Alexander cites SLRG industry research in his annual assessment of the state of the golf market.
Read More »