In the June 2012 posting, SLRG President Jon Last discusses how observational research has evolved to deliver more actionable insights in sports marketing. Mobile micro-video recorders now bring fans and customers “into the board room.” As a marketing researcher who has seen more than my share of poorly executed research in the sports industry, I’ll […]
Read More » In this month’s marketing Sports we examine what Nobel Prize winner Dr. Daniel Kahneman called system 1 and system 2 thinking. I had lunch recently with a longtime friend and colleague who I’ve often considered to be one of the smartest people I know. Having been on a whirlwind of qualitative research work recently, with […]
Read More »
SLRG President Jon Last contributes five of Golf Inc.’s “25 Big Ideas for stimulating and powering the golf industry into the future”
Read More »
Excerpts from a PGA Magazine interview with the SLRG President reveal perspectives that golf facility operators can deploy to build customer loyalty and increase business.
Read More » SLRG’s longitudinal study for The Little Family Foundation and National Golf Course Owners’ Association identifies golf facility best practices increasing play from women.
Read More » In his April 2012 Media Post: Marketing Sports column, SLRG President Jon Last reflects on how the Miami Marlins’ new stadium exemplifies how event venues are becoming a more critical element of the marketing mix. Everyone knows the old real estate adage of “location, location, location.” In Marketing 101, we learned that “Place,” while not […]
Read More » Media Post Marketing Sports: SLRG President Jon Last’s March posting speaks to the lessons learned and steps to be taken by sports marketers in this recent period of high profile player movement. Many posts ago, I evoked the rather (Jerry) Seinfeldian observation that with the proliferation of player movement in team sports today, fans truly […]
Read More »
The March 2012 issue cites SLRG’s research study with Golfsmith and Sports Illustrated Golf Group that quantified the opportunities and impact of custom club fitting on the golf industry.
Read More » In his February Media Post: Marketing Sports column, SLRG President Jon Last discusses why sports fan perceptions of a still shaky economy are not a contradiction to their more bullish behaviors. For the past several years, our firm has conducted an ongoing measurement of sports fan attitudes and opinions across a broad variety of topics […]
Read More »