Sqairz CEO Bob Winskowicz takes on the golf footwear category and discusses his company’s emergence with co-hosts Jon Last and David Klein
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Yearly Archives: 2024
Most recommended advisers
SLRG Founder and President Jon Last was named to Golf Inc.’s list of top golf industry consultants and advisors. See what they had to say about it
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Live Sports Is Delivering On Its Value Proposition
As someone who has been both a consumer and a researcher of the sports business for more years than today’s most coveted audience demographic has been alive, I’ve seen plenty of commentary on the meteoric rise of costs to attend and watch live sports. With overall inflation and prices for consumer goods continuing to be […]
Read More » Driver$: Golf’s renaissance woman
NGCOA president and PGA Master Professional Cathy Harbin joins co-hosts Jon Last and David Klein to discuss her involvement in all facets of stewarding golf’s evolution and participation surge Sports & Leisure Research Group’s Jon Last and David Klein are joined by Cathy Harbin, NGCOA president and PGA Master Professional, on the “Driver$” podcast for […]
Read More » The Generational Divide In Sports Marketing
In the June 2024 Media Post, Marketing Insider, SLRG’s Jon Last reflects on recent research that informs brands and properties on the implications of a generational divide in sports marketing
Read More » Promotional Sports Giveaways As A Value Tactic
In May’s Marketing Insider, SLRG’s Jon Last shares new data that informs sports marketers on the use of promotional giveaways to drive fan attendance.
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ARDA Announces Vacation Ownership Sentiment Index Results for First Quarter of 2024, Shares Additional Insights from the Year
Leisure travel index finds timeshare owners consistently display more positive attitudes and behaviors towards travel than other Americans
Read More » Driver$: Callaway continues to push the boundaries of equipment marketing
Jason Finley, of Callaway, joins co-hosts Jon Last and David Klein to discuss his nearly two decade front-row seat of golf product marketing innovation Jason Finley, Callaway Golf’s global director of brand and product management for golf ball and packaged sets, joins “Driver$” co-hosts Jon Last and David Klein to discuss the evolution and future […]
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A 4-Day Work Week? How would that impact Golf?
SLRG data informs this interesting look at how more flexible work schedules will impact golf participation.
Read More » Getting Sports Streaming Right
In April’s Marketing: Sports, SLRG’s Jon Last cites new consumer research that unpacks some critical success factors as more live sports migrate to paid streaming services
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