SLRG is often called upon to evaluate the efficacy of print, television and online advertising for clients in the sporting goods, media and travel industries. This whitepaper outlines the methodological departure point from which our firm looks to conduct this research on an adhoc or continuous basis. Contact us to find out more about how we can maximize the impact of your marketing messaging by testing against your target audience.
Too often, sports marketing activation is unfairly compared to other media mix elements, strictly on reach, without factoring in the ability of each medium to resonate with target audiences. In this whitepaper, the SLRG team provides thought starters and a methodological framework for conducting ROO analysis that not only measures impact, but provides insightful direction on how to create even more effective sports marketing initiatives in the future. Contact us to find out more about how we can help you take a smart approach to ROO measurement, and maximize your impact.
Results and trends from our annual sports fan consumer pulse study show perceived outcomes on the recent NFL and NBA labor agreements, a resurgence in popularity for the NHL and soccer, and how lingering concerns about the US economy will impact fan behavior over the coming months.
SLRG’s annual consumer outlook for the golf market was culled from a survey of over 1,200 respondents. It was presented by Sports and Leisure Research Group President Jon Last, on January 26 to invited guests of Sports Illustrated Golf Group at the 2012 PGA Merchandise Show in Orlando, Florida. More in depth results are available on a custom basis. Please contact us for details.
SLRG President Jon Last and EWGA CEO Pam Swensen presented this action plan to PGA members and golf facility operators attending the 2012 PGA Fall Expo in Las Vegas. The presentation incorporates three separate SLRG studies and identifies best practices for golf facilities looking to profit by making their operations more welcoming to women.
Women who play golf at facilities that follow best practices tailored to them will play the sport more often and enjoy an enhanced overall experience, while rewarding course operators with better financial results and pace of play. See the results of this year long SLRG study conducted for the National Golf Course Owners’ Association and The Little Family Foundation.
Case study from SLRG included in Professor David Ashley’s new textbook, Marketing Reasearch; 1st Edition, depicting how the firm helped one sports marketer and its agency to evaluate the efficacy of an interactive program deployed at an NFL game.
Jon Last was one of a handful of speakers at the World Golf Foundation’s Golf 20/20 Forum May 10th at World Golf Village in Jacksonville, FL. Last joined with First Tee CEO Joe Barrow and SNAG Golf’s Terry Anton to address the challenges and opportunities in attracting and retaining generations “X and Y” into the game. Jon’s presentation Findings and insights from recent research conducted for the PGA of America and Sports Illustrated Golf Group.
Results from SLRG’s study of over 1,200 sports fans’ attitudes and perceptions on current issues including potential work stoppages in professional sports, the economy and how they spend their leisure time.
SLRG’s annual consumer outlook for the golf market was culled from a survey of over 1,100 avid golfer respondents. It was presented by Sports and Leisure Research Group President Jon Last, on January 28 to invited guests of Sports Illustrated Golf Group at the 2011 PGA Merchandise Show in Orlando, Florida.