SLRG’s Jon Last co-authors a February 2025 article that defines and explores “club culture” and how managing it can be a critical success factor to optimize golf facility success.”
Read More »
Blog Archives
Sports Has Become More Exclusive by Being More Inclusive
Sports marketers have simultaneously embraced broader definitions of customer experiences while also working to deliver more elite and aspirational offerings
Read More »
ARDA Shares 2024 Year-End Insights, 2025 Outlook from Latest Vacation Ownership Sentiment Index
A recap of 2024 key trends and findings as well as the 2025 outlook from the American Resort Development Association’s Vacation Ownership Index, powered by SLRG.
Read More »
Driver$: The year ahead in the golf industry
Last and Klein dive deeply into vital signs from recent golf industry studies and gaze into the crystal ball for what lies ahead in 2025.
Read More »
ARDA Inside Look – December Vacation Ownership Sentiment Index
An online survey was conducted by Sports & Leisure Research Group for ARDA Research & Insights in December 2024 among a nationally representative sample of 500 U.S. based timeshare owners and 500 leisure travelers. The monthly index is designed to provide ongoing data and insights into travel preferences and attitudes of timeshare owners versus the […]
Read More »
Notes From the 2025 PGA Merchandise Show
In Compass Point’s annual Golf Industry forecast, SLRG Golfer Omnibus data supports the thesis that while the golf industry continues to enjoy strong performance, consumer insights suggest that expectations for 2025 are somewhat tempered.
Read More »
NGCOA: Latest from Sports & Leisure Research Group
SLRG’s January 2025 feature on the National Golf Course Owners’ Association website, includes a preview of key trends presented at the annual Golf Business Conference drawn from the soon to be released Golf Business Pulse Report.
Read More » Do Sports Fans Really Want to Talk About Athletes And Money?
In his monthly column, Jon Last of Sports and Leisure Research Group discusses fan sentiment around professional sports contracts.
Read More »
Brands Made Meaningful: The Evolution of Club Members
The Brands Made Meaningful podcast dives deep into the world of branding private clubs, by exploring how purposeful branding can help clubs grow, attract new members and create lasting connections. SLRG President Jon Last joined the podcast for a vibrant discussion about strategies to align a club’s brand with its culture so as to stand out in a […]
Read More »
The Evolution of Market Research to Today with Dr. Marcus Cunha, University of Georgia
On the latest episode of MRII’s Insights & Innovators podcast series, SLRG’s Jon Last speaks with the University of Georgia’s Dr. Marcus Cuhna about new priorities in market research education and training and how they will impact the next generation of business leaders.
Read More »