A sampling of Sports and Leisure Research Group's recent industry presentations, reports and white papers.
SLRG’s annual Golf Market Outlook takes a 360 degree look at the year ahead, informed by new research with golfers, facility owners/operators and contextualized with macro societal trends culled from our ongoing Consumer Optimism Barometer.
Presented at the 25th Golf Business Canada Conference, SLRG’s Jon Last shared the latest consumer insights on the rapidly evolving landscape of leisure and golf. This session uncovered consumer and golfer behaviors, generational priorities, and economic perspectives in Canada offering a forward-looking view towards 2026.
In the evolving landscape of golf technology, striking the right balance between high tech and high touch has never been more important. SLRG President Jon Last and National Golf Course Owners’ Association Incoming President Whitey O’Malley delivered this data driven session at NGCOA’s 2025 TechCon. The presentation leverages new SLRG insights that explore key trends, opinions and adoption patterns from two critical perspectives: Golf course owners/operators and the golfers they serve.
SLRG’s Jon Last joins Stephen Kraus of University of San Francisco and Question Pro President Dan Fleetwood for their annual look at what new insights are suggesting for the year ahead.
With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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