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Downloads

A sampling of Sports and Leisure Research Group's recent industry presentations, reports and white papers.

    Consumer Trends in 2022 & Beyond: A Global Outlook

    POSTED: 2022

    SLRG President Jon Last joined Market Research Institute International (MRII) Executive Director Steve Kraus and Question Pro’s Dan Fleetwood for an informative webinar that unpacked evolving consumer attitudes and behaviors and their implications for leisure marketers in the year ahead.  Over 700 attended the webinar.  You can watch a replay of the presentation above, or download the deck below.

    Download PDF


    Consumer Trends in 2022 and Beyond: Special Q&A

    POSTED: 2022

    SLRG’s Jon Last joined the Live with Dan Podcast to discuss more trends driving consumer spending, leisure participation, the research industry and business in general, in a free flowing Q&A discussion.  Watch it here.



    2022 Sports Omnibus

    POSTED: 2022

    The latest insights and trends from a national sample of avid sports fans regarding their sports participation and viewership habits.

    Download PDF


    Golf Inc. Strategies Summit Oct 26-28, 2021

    POSTED: 2021
    What Our COVID Past Tells us About Golf’s Post Pandemic Future:
    SLRG’s latest Back to Normal Barometer insights inform Fall 2021 Golf Inc Strategies Summit attendees about emerging trends and their implications for the industry as the nation grapples with foundational changes and lingering effects of the continuing pandemic.
    Download PDF


    New and Updated for 2021: SLRG’s Comprehensive White Paper on Sports Return on Investment (ROI)

    POSTED: 2021

     

     

    Complete with the most up to date insights and information, our new and enhanced white paper includes the latest sponsorship and spending data from across the sports world, along with recent SLRG POVs, articles and highlights on fan and consumer sentiment in a pandemic altered sports landscape.

    Download PDF


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Jon Last

Founder and President

With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

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