A sampling of Sports and Leisure Research Group's recent industry presentations, reports and white papers.
SLRG President Jon Last unveiled new research on traveler attitudes and plans amidst the dueling forces of COVID “liberation: and record setting inflation at The American Society of Travel Advisors (ASTA) Premium Business Summit. Read all about it below!
SLRG’s Jon Last joined NGCOA CEO Jay Karen and Golf Property Analysts President Larry Hirsh for a broad reaching presentation at the Fall 2022 Golf Inc. Strategy Conference. The presentation speaks to the latest macro consumer trends, findings from NGCOA’s Business Pulse Report and perspectives on how measuring a club’s culture plays a key role in master planning.
Watch the latest episode in our new video series: MRII Research Perspectives. Join us for a conversation with Jon Last on compelling insights regarding U.S. consumer attitudes and behaviors.
New research from SLRG on traveler attitudes and plans amidst the dueling forces of “COVID liberation” and record setting inflation were unveiled at The National Press Club in Washington, D.C. on June 21st. Watch the fifteen minute presentation below, and download the slides with the button “Download PDF”
Watch the first episode in our new video series: MRII Research Perspectives. You’ll hear MRII Board members Jon Last and Steve Kraus discuss the latest consumer trends, the psychological importance of “covid liberation moments,” and the results from Jon’s latest “Back to Normal Barometer” survey. Subscribe to our YouTube Channel to stay up to date.
With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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