SLRG President Jon Last presented the latest research on what today’s golfers are looking for in their clubhouse, as well as the implications that the COVID pandemic has had on the evolution of these need states.
When Will Sports Travel Get Back to Normal?: Findings and insights from SLRG’s Back to Normal Barometer have pulsed consumer perceptions, attitudes, behaviors and expectations, twice monthly since the start of the pandemic. Virtual conference attendees gained perspective on the implications for sports related travel and the category in general.
With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]