Our third annual trends study conducted in partnership with the American Society of Golf Course Architects (ASGCA) reveals trends in golf facility development as well as the attitudes, business trends and perceptions of superintendents, facility operators and architects. The findings were presented at the ASGCA’s Inaugural Winter Meeting in conjunction with the Golf Industry Show.
Our annual Trends breakfast at the PGA Merchandise Show on Wednesday, January 22nd highlights new Golfer Research conducted with Golf Magazine/Golf.com and the ASGCA. This year we again hone in on key trends that will impact the golf industry across equipment, facility operations, travel and the golfer’s mindset. Results were derived from surveys with more than 4,000 active golfers as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link for the presentation. More in depth results are also available on a custom basis. Please contact us for details.
At this year’s Conference, SLRG presented a brief white paper highlighting the latest trends and insights in sports related travel. Read it, here
SLRG research on how changing demographics will continue to shape the golf market in coming years teed up this year’s summit, along with a panel discussion with American Golf/Century Golf CEO Jim Hinckley, Golf Life Navigators CEO Jason Becker and Arccos Founder/CEO Sal Syed.
See the slides here
All of the latest data on the power of sports marketing, bolstered by SLRG’s research driven perspective, commentary and blueprint for effective ROO measurement are included in our updated and enhanced 2019 whitepaper. Download your complimentary copy by clicking HERE.