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A sampling of Sports and Leisure Research Group's recent industry presentations, reports and white papers.

    2019 Golf, Inc. Strategy Summit Keynote Presentation

    POSTED: 2019

    SLRG research on how changing demographics will continue to shape the golf market in coming years teed up this year’s summit, along with a panel discussion with American Golf/Century Golf CEO Jim Hinckley, Golf Life Navigators CEO Jason Becker and Arccos Founder/CEO Sal Syed.

    See the slides here

    Download PDF


    Sports Marketing ROI 2019 Edition

    POSTED: 2019

    All of the latest data on the power of sports marketing, bolstered by SLRG’s research driven perspective, commentary and blueprint for effective ROO measurement are included in our updated and enhanced 2019 whitepaper.  Download your complimentary copy by clicking HERE.

    Download PDF


    Time to Reassess Customer Satisfaction Tracking

    POSTED: 2019

    We’ve likely all been there.  Whether it’s after a customer service phone call, a visit to an automotive dealership or even a resort, a sales person or customer facing agent has subtly or directly encouraged you to respond to a pending customer satisfaction survey with the highest rating possible.  And chances are, if we are kind and rational people we will either acquiesce to or ignore this request, unless we’ve truly had an infuriating experience. The service organization can then “check the box” that they are measuring customer satisfaction and blindly and often incorrectly conclude that everything is just fine and dandy…or that the handful of blistering reviews are indicative of a pervasive organizational problem.  It’s not all that different than relying upon online message boards or customer reviews, where the rantings or gushings of the vocal minority is often surrogate for good insights  Of course, as researchers, we realize that such a conclusion is often totally wrong and a disservice to both customer and the organization deploying this process.
    (more…)



    PGA Show Breakfast Pres 2019

    How the Golf Market Is Trending in the Year Ahead

    POSTED: 2019

    Our tenth annual Trends breakfast at the PGA Merchandise Show on Wednesday, January 23rd highlights new Golfer Research conducted with Golf Magazine/Golf.com and the ASGCA.  This year we hone in on nine important developments that the golf industry should be focusing on as we move into the 2019 season. Results were culled from surveys and depth interviews with over 2,000 active golfers as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link for the presentation. More in depth results are also available on a custom basis. Please contact us for details.

    Download PDF


    Optimizing Golfer Satisfaction through Data Driven Insights

    POSTED: 2019

    SLRG President Jon Last’s 2019 PGA Merchandise Show Education seminar provided a comprehensive look at the ways in which enhanced consumer insights are helping golf facilities evolve to meet the changing needs of their customers.  The presentation offers tangible strategies and imperatives for conducting effective customer satisfaction research and avoiding the pitfalls that can render mis-information.

    Download PDF


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Jon Last

Founder and President

With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

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