A sampling of Sports and Leisure Research Group's recent industry presentations, reports and white papers.
SLRG President Jon Last presented the latest research on what today’s golfers are looking for in their clubhouse, as well as the implications that the COVID pandemic has had on the evolution of these need states.
Watch the presentation here:
The latest Back to Normal Barometer golfer data informs SLRG’s presentation to the NGCOA Canada Golf Business Conference. Download it here
When Will Sports Travel Get Back to Normal?: Findings and insights from SLRG’s Back to Normal Barometer have pulsed consumer perceptions, attitudes, behaviors and expectations, twice monthly since the start of the pandemic. Virtual conference attendees gained perspective on the implications for sports related travel and the category in general.
Sourcing the latest insights from our Back to Normal Barometer, here’s the state of the Golf Market as presented during the key note at the PGA Show Connects Virtual Summit on August 18.
In five quick videos, SLRG’s Jon Last highlights key insights from new 2020 research with golfers and golf facility operators.
With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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