A sampling of Sports and Leisure Research Group's recent industry presentations, reports and white papers.
The closing session included SLRG research findings regarding golf and millennials that dispelled some popular generational myths and explored the needs, similarities and differences in the mindsets of various generational cohorts.
See the slides HERE
This download features SLRG’s mid-season perspective on sports travel for 2018 – learn about the sports traveler’s outlook on the economy, vacation preferences and attitudes on travel related technology.
Designing a survey is as much of science as it art. At SLRG we pride ourselves on being able to bridge that gap for clients. Recently, we’ve supported our colleagues and friends of the industry with their own survey writing, with a basic white paper primer that surfaces the nuances that go into survey development, including time and length, guidelines, appropriate question structures, and sampling do’s and don’ts. These guidelines are tantamount to writing an efficient and effective survey that will produce actionable insights.
Download SLRG’s annual consumer outlook for the golf market reveals trends in golfer attitudes about the state of the game, the future of golf, as well as the outlook for participation and the equipment market in 2018. Results were drawn from surveys with over 1,000 active golfers. More in depth results are also available on a custom basis.
With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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