SLRG President Jon Last’s annual PGA Show look at the year ahead for the golf industry combines insights from our golfer omnibus study, the NGCOA Golf Business Pulse Report and the ongoing Consumer Optimism Barometer.
Golf’s Vital Signs for 2024
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A sampling of Sports and Leisure Research Group's recent industry presentations, reports and white papers.
Charting the Consumer Landscape 2024
SLRG’s Jon Last joined Question Pro President Dan Fleetwood and University of San Francisco’s Stephen Kraus for their annual look at trends and expectations for the year ahead.
Watch the webinar here
Best Tees, Please
Jon Last joined Stellar Golf Advisors’ Dave Pierce and Erin Hills’ Director of Golf Jim Lombardo at the 2024 NGCOA Golf Business Conference for a comprehensive look at data driven strategies for proper tee box set-up that optimizes golfer experience and enjoyment.
Golf Inc Summit Sep 2023
SLRG’s Jon Last presented the latest consumer research findings and their implications for the golf industry at the Golf, Inc. Conference in Palm Springs on September 21.
Consumer Optimism Barometer: Wave 43
Our nationally acclaimed Consumer Optimism Barometer continues to track consumer attitudes and behavior in a Post Pandemic, yet still divided nation. March was unfortunately, the month where gloomy consumer sentiment began to catch up with leisure spending. The March Barometer also took a look at consumer sentiment regarding the state of higher education and electric vehicles. See the details below!