Watch the first episode in our new video series: MRII Research Perspectives. You’ll hear MRII Board members Jon Last and Steve Kraus discuss the latest consumer trends, the psychological importance of “covid liberation moments,” and the results from Jon’s latest “Back to Normal Barometer” survey. Subscribe to our YouTube Channel to stay up to date.
Our annual Trends breakfast at the PGA Merchandise Show was presented virtually on Wednesday, January 26th and included brand new golfer and U.S. consumer research conducted as part of our ongoing Back to Normal Barometer, as well as with the ASGCA. This year we take a deep dive on the competitive leisure market and its impact on the sustainability of golf’s participation surge. As always, we’ll look at the consumer mindset and state of the golf business for 2022 with a focus on equipment, facility operations, travel and participation. Results were derived from surveys and in depth interviews with active golfers and facility operators as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link below for the presentation slides. More in depth results are also available on a custom basis. Please contact us for details.
SLRG President Jon Last joined Market Research Institute International (MRII) Executive Director Steve Kraus and Question Pro’s Dan Fleetwood for an informative webinar that unpacked evolving consumer attitudes and behaviors and their implications for leisure marketers in the year ahead. Over 700 attended the webinar. You can watch a replay of the presentation above, or download the deck below.
SLRG’s Jon Last joined the Live with Dan Podcast to discuss more trends driving consumer spending, leisure participation, the research industry and business in general, in a free flowing Q&A discussion. Watch it here.
The latest insights and trends from a national sample of avid sports fans regarding their sports participation and viewership habits.