A sampling of Sports and Leisure Research Group's recent industry presentations, reports and white papers.
When Will Sports Travel Get Back to Normal?: Findings and insights from SLRG’s Back to Normal Barometer have pulsed consumer perceptions, attitudes, behaviors and expectations, twice monthly since the start of the pandemic. Virtual conference attendees gained perspective on the implications for sports related travel and the category in general.
Sourcing the latest insights from our Back to Normal Barometer, here’s the state of the Golf Market as presented during the key note at the PGA Show Connects Virtual Summit on August 18.
In five quick videos, SLRG’s Jon Last highlights key insights from new 2020 research with golfers and golf facility operators.
The latest insights and trends from a national sample of avid sports fans regarding their sports participation and viewership habits shows strong increases in sports viewership.
Our third annual trends study conducted in partnership with the American Society of Golf Course Architects (ASGCA) reveals trends in golf facility development as well as the attitudes, business trends and perceptions of superintendents, facility operators and architects. The findings were presented at the ASGCA’s Inaugural Winter Meeting in conjunction with the Golf Industry Show.
With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
Learn More »