Results and trends from our annual sports fan consumer pulse study show attitudes on player safety, trends in popularity for a variety of sports, and how perceived improvements in economic conditions will impact fan behavior over the coming months.
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A sampling of Sports and Leisure Research Group's recent industry presentations, reports and white papers.
2013 Golf Market Outlook
SLRG’s annual consumer outlook for the golf market was culled from a survey of over 1,500 respondents. It was presented by Sports and Leisure Research Group President Jon Last, on January 24 to invited guests of Sports Illustrated Golf Group at the 2013 PGA Merchandise Show in Orlando, Florida. More in depth results are available on a custom basis. Please contact us for details.
2013 PGA Fast Track
Jon Last’s 2013 PGA Merchandies Show Fast Trak Panel Presentation to PGA members utilized recent SLRG research to uncover actionable strategies for golf facility operators to better understand the evolving needs of their customers. Specifically the presentation addressed participation inhibitors, critical success factors as well as ways to attract women and younger people to the game.
Golf 2.0 Connecting with Her Playbook
As part of the golf industry’s ongoing Golf 2.0 strategic plan to grow the game, this document presents cutting edge research and strategies to build women friendly golf facilities. The playbook includes numerous references to SLRG research on creating a more welcoming environment for women.
A Fresh Look at Advertising Effectiveness Research
SLRG is often called upon to evaluate the efficacy of print, television and online advertising for clients in the sporting goods, media and travel industries. This whitepaper outlines the methodological departure point from which our firm looks to conduct this research on an adhoc or continuous basis. Contact us to find out more about how we can maximize the impact of your marketing messaging by testing against your target audience.