A sampling of Sports and Leisure Research Group's recent industry presentations, reports and white papers.
SLRG President Jon Last’s 2019 PGA Merchandise Show Education seminar provided a comprehensive look at the ways in which enhanced consumer insights are helping golf facilities evolve to meet the changing needs of their customers. The presentation offers tangible strategies and imperatives for conducting effective customer satisfaction research and avoiding the pitfalls that can render mis-information.
The latest insights and trends from a national sample of avid sports fans regarding their sports participation and viewership habits.
SLRG research on the evolution of the golf experience set the stage for an interactive discussion with USGA Senior Managing Director, Public Services, Rand Jerris, Top Golf Chairman Erik Anderson and Steven Ekovich, National Managing Director, Marcus & Millichap.
See the slides HERE
The closing session included SLRG research findings regarding golf and millennials that dispelled some popular generational myths and explored the needs, similarities and differences in the mindsets of various generational cohorts.
See the slides HERE
With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
Learn More »