NGCOA president and PGA Master Professional Cathy Harbin joins co-hosts Jon Last and David Klein to discuss her involvement in all facets of stewarding golf’s evolution and participation surge Sports & Leisure Research Group’s Jon Last and David Klein are joined by Cathy Harbin, NGCOA president and PGA Master Professional, on the “Driver$” podcast for […]
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In the June 2024 Media Post, Marketing Insider, SLRG’s Jon Last reflects on recent research that informs brands and properties on the implications of a generational divide in sports marketing
Read More » In May’s Marketing Insider, SLRG’s Jon Last shares new data that informs sports marketers on the use of promotional giveaways to drive fan attendance.
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Leisure travel index finds timeshare owners consistently display more positive attitudes and behaviors towards travel than other Americans
Read More » Jason Finley, of Callaway, joins co-hosts Jon Last and David Klein to discuss his nearly two decade front-row seat of golf product marketing innovation Jason Finley, Callaway Golf’s global director of brand and product management for golf ball and packaged sets, joins “Driver$” co-hosts Jon Last and David Klein to discuss the evolution and future […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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