The recent LIV Golf-PGA TOUR news has again been misplayed by mainstream media. Here’s why it makes perfect sense for the future of professional golf.
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Last Word
How the USGA is managing equipment innovation
Co-hosts Jon Last and David Klein provide an inside look at the USGA’s equipment standards department Sports & Leisure Research Group’s Jon Last and David Klein welcome the USGA’s Steve Quintavalla for a discussion on the breadth of golf equipment testing, product approval and analysis. CHAPTERS [1:24] Unique and diverse skill sets drive USGA equipment testing […]
Read More » Sports Marketers Need to Bring Their ‘A Game’ Now More Than Ever
Sports marketers need to step up their game against a broader leisure market now better able to compete than at any previous point in the post-pandemic period.
Read More » Golf takes off in the Great White North
Despite a compressed season, golf in Canada rivals hockey in popularity. Sports and Leisure Research Group’s Jon Last and David Klein are joined on the “Driver$” podcast by National Golf Course Owners Association Canada CEO Jeff Calderwood for a brief, but comprehensive overview of what’s driving golf’s business success in the country.
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As We Enter the Height of The Season, Will Golf’s “Upswing” Party Continue?
SLRG’s latest submission to the National Golf Course Owners’ Association Research Center shares the latest golf consumer insights and their implications on the coming peak months of the golf season. The piece hones in on some of the alarming consumer sentiment and economic undercurrents that may pose the first serious challenges to the recent upswing […]
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