It’s a winter of discontent according to fresh SLRG data. However, Jon Last’s lead item for the February 8, 2022 Marketing insider asserts that sports can insert itself as a comforting and communal force.
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Last Word
December US Golf Rounds Played Report Surprising Increase; Consumer Sentiment Surveys Point to Strong 2022
Golf industry analyst Casey Alexander looks at the year ahead in the golf business, sourcing extensive consumer sentiment data drawn from SLRG’s latest market trends report.
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First Thought
MONDAY JAN 31, 2022 Golf course renovations are a thing these days and, according to the recent “Golf Facility Market Trend Watch” report commissioned by the American Society of Golf Course Architects and conducted by Sports and Leisure Research Group, 56 percent of architects expect a renovation revenue increase over the next two years. A four-year low […]
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2022 ASGCA study shows continued optimism among all aspects of golf industry
Reporting from SLRG’s annual Golf Facility Market Trendwatch study leads off the latest issue of ASGCA insights. This year’s release highlights continued market optimism as well as quantifies the magnitude of the labor challenges confronting golf course operations.
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Will We Ever Be “Back to Normal?”
In the Winter’22 issue of “Developments”, SLRG President Jon Last taps into the Back to Normal Barometer and reviews emerging consumer vacation trends and their impact on the resort development industry. Click here to read the article.
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