Coverage of the American society of Golf Course Architects’ 2022 Market Trendwatch study, conducted by SLRG, quantifies the labor crunch at golf facilities and details the increase in Master planning projects, among other insights.
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Last Word
Sports Marketing Can Break Through ‘New Normal’ Isolation
With fresh attitudinal data showing a higher sense of isolation being felt by Americans, today, Jon Last’s lead story in the January 11, 2022 Marketing Insider points to the amplified opportunity presented to sports marketers.
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Why This College Football Playoff Looms So Large For Fans, Marketers
SLRG’s Jon Last informs the lead story in the January 7, 2022 Marketing Daily with fresh insights on how this year’s College Football Championship is resonating with fans and event enthusiasts.
Read More » Why Sports Marketers Need Multipronged Marketing
In the December’21 Marketing Insider, SLRG’s Jon Last presents a three step process to optimize sports marketing activation
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The Transformation Of The Work Experience And Its Positive Golf Implications
As hybrid work situations are becoming more prevalent, a shift in consumer time allocation may enable the golf industry to finally make inroads on what has historically been a big participation inhibitor.
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