The latest Back to Normal Barometer informs the National Golf Course Owners Association Research Center with implications for the upcoming season
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Last Word
A Quantification of Golf’s Labor Challenges
A quantification of the magnitude of golf’s labor challenges from the 2022 ASGCA Market TrendWatch leads off the March 14,2022 edition
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Social Media Clamor Can Undermine Sports Marketing Decisions
This month’s Marketing Insider: Marketing Sports takes a look at how two recent examples of social listening in the sports space, can sometimes create misinformation relative to what one might conclude from more formal and projectable research.
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Green light for course projects
The Spring issue of the American Society of Golf Course Architects’ By Design features highlights from the new ASGCA Trend Watch, with comments from SLRG President Jon Last
Read More » Sports As The New ‘Cocooning’ Activity
It’s a winter of discontent according to fresh SLRG data. However, Jon Last’s lead item for the February 8, 2022 Marketing insider asserts that sports can insert itself as a comforting and communal force.
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