SLRG’s Jon Last speaks to how qualitative research has evolved to play a key role in the ever evolving sports industry.
Read More »
Last Word
The Elephant In The Room: Widening Gap Between Older, Younger Sports Fans
In this month’s Media Post column, SLRG’s Jon Last speaks to how older and more affluent sports fans could be the new “lost generation” as content delivery continues to fragment.
Read More »
The Culture of Golf, Clubs & Consumer Behavior – Jon Last
Golf property analyst Larry Hirsh, interviews Jon Last about consumer trends, the economy and it’s impact for golf facilities.
Read More »
Built to Predict: Inside the New Data Machine with Michael Ramlet, Morning Consult
What are the unseen trends in modern market research? On this episode of the Insights and Innovators podcast from Market Research Institute International, Jon Last, President of Sports and Leisure Research Group, engages in a compelling discussion with Michael Ramlet, CEO of Morning Consult. Explore how Morning Consult is revolutionizing public opinion research with daily […]
Read More » Sports Consumers Continue To Defy The National Waiting Game
The last month has certainly been interesting, especially when we look at shifting consumer attitudes relative to actual behaviors. There has been an underlying cautiousness as more people question the sustainability of an economy that continues to defy some of the gloom and doom predictions circulating in the popular press.. Certainly, the financial markets’ roller […]
Read More »