With golf play surging around the nation, economists and experts are predicting a quick recovery for golf courses, despite the fact that the U.S. is officially in a recession. That’s good news for the many courses and clubs that saw sharp revenue drops in March and April.
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Watch Jon Last on CNN as he discusses the latest wave of Back-To-Normal Barometer research, focusing on the impact of the COVID-19 pandemic on NCAA and NFL football
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If there’s a potential silver lining of irony amidst this train wreck of a sports year, it’s that the once anthemic “Golf2020” may actually turn out to be a banner year for an industry that many have unfairly criticized over the past decade. First, some historical context for those not immersed in the golf industry. […]
Read More » I was a “denier” when I was unceremoniously sent home from the PAC12 Men’s basketball tournament in mid-March, as the initial COVID-19 athlete diagnoses and subsequent hysteria shuttered live sports like falling dominoes.Now, some four months later, as our Big Four team sports prepare for an announced resumption of sorts, I question things again. Don’t […]
Read More » With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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