Through our firm’s ongoing Back to Normal Barometer, we’re continuing to pulse consumer attitudes on sports, travel and leisure. An emerging trend shows fan sentiment moving toward an inflection point. Our third wave of research, conducted just last week, shows nearly half of sports fans indicating they would currently attend a live sporting event without […]
Read More »
Findings and perspective from the initial waves of SLRG’s Back to Normal Barometer, informed an extensive New York Times piece on the potential long term impact of the current COVID-19 crisis. SLRG President Jon Last, remarks in the article, “We are seeing people really hesitant to get back to normal.”
Read More » For better or worse, there were three times that fate has given me a chance to measure a particular slice of public opinion in the midst of crisis: shortly after 9/11, during the Great Recession, and in the most recent weeks. Each time the goal was to understand the impact of these events on the […]
Read More » The lead item in the March 10 Marketing Insider on Media Post features research driven observations on the role of gamification in sustaining and growing participatory sports.
Read More »
The lead item in the February issue of ASGCA Insights, highlights some of the key findings from our third annual Market Trend Watch study. Course renovation continues to be the facility enhancement most desired by golfers at both public and private courses, according to golf course superintendents and general managers. That is just one result […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
Learn More »