SLRG President Jon Last offers his take on how golf course developers can learn from the past, in the September issue of Golf Business. by David Gould When the next Tiger Woods enters golf, will the industry be ready? His many injuries, surgeries and setbacks prompt doubts that Tiger Woods could ever return to prominence as […]
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Real Time Guest Satisfaction Dashboards Meld Behavioral and Motivational Insights for Gaming, Sports and Resort Marketers
We’ve often opined in this space, that the intersection of big data and traditional marketing research, can birth incredibly actionable insights. Several of our clients in the casino, resort, and sports property space have wisely invested in CRM systems that collect and output a vast array of customer behavior. Whether it’s as simple as tracking […]
Read More »SLRG Launches Insights Partnership with ASGCA
The American Society of Golf Course Architects leads their June 2017 issue with highlights from SLRG’s Survey of the American Golfer, conducted for Golf.com. Click here to view the article. Concurrently, this marks the beginning of a partnership between SLRG and the ASGCA, as the association introduces a greater emphasis on providing their members and […]
Read More »POV: Data Visualization and the Evolution of “Two Minute Take-Aways”
When we launched our firm, nearly a decade ago, an area of emphasis was to provide clients with research reports that included succinct up-front summaries of essential findings. Dubbed two-minute takeaways, these upfront slides, with quick bullet point summaries, remain a staple with many of our clients, particularly those who are less apt to engage […]
Read More »Recent Research of Interest: Website Usability Testing Efficiently Measures Communications Efficacy
Recent work with a resort client presented the challenge of eliciting projectible reactions to a website redesign from a large number of past guests across the country, without the luxury of face-to-face, directed exposure to the site. SLRG’s customized approach created a forced exposure exercise that mirrored the new website’s functionality directly into our online […]
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