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  • Who We Are
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Last Word

    Sports Has Become More Exclusive by Being More Inclusive

    POSTED: February 12, 2025

    Sports marketers have simultaneously embraced broader definitions of customer experiences while also working to deliver more elite and aspirational offerings

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    ARDA Shares 2024 Year-End Insights, 2025 Outlook from Latest Vacation Ownership Sentiment Index

    POSTED: February 12, 2025

    A recap of 2024 key trends and findings as well as the 2025 outlook from the American Resort Development Association’s Vacation Ownership Index, powered by SLRG.

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    Driver$: The year ahead in the golf industry

    POSTED: February 12, 2025

    Last and Klein dive deeply into vital signs from recent golf industry studies and gaze into the crystal ball for what lies ahead in 2025.

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    ARDA Inside Look – December Vacation Ownership Sentiment Index

    POSTED: February 1, 2025

    An online survey was conducted by Sports & Leisure Research Group for ARDA Research & Insights in December 2024 among a nationally representative sample of 500 U.S. based timeshare owners and 500 leisure travelers. The monthly index is designed to provide ongoing data and insights into travel preferences and attitudes of timeshare owners versus the […]

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    Notes From the 2025 PGA Merchandise Show

    POSTED: February 1, 2025

    In Compass Point’s annual Golf Industry forecast, SLRG Golfer Omnibus data supports the thesis that while the golf industry continues to enjoy strong performance, consumer insights suggest that expectations for 2025 are somewhat tempered.

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Jon Last

Founder and President

With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

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