Details on SLRG President Jon Last’s upcoming keynote at the 2014 International Network of Golf Conference in June. LAKE MARY, FL (March 25, 2014) – As the Internet becomes more and more integrated into our daily lives, creating and facilitating a successful marketing plan is more of a challenge than ever before. What do the […]
Read More »
In his March 2014 column, SLRG President Jon Last speaks to the impact and importance of good customer relationship marketing strategies in sports. Let’s set things straight. This is not a puff piece for formal and costly customer relationship management (CRM for those who like acronyms) programs. Faithful readers of this newsletter know that, by […]
Read More »
Macali Communications, Feb. 26, 2014 blog post features an interview with SLRG’s Jon Last. Jon addresses key insights on sports marketing issues and opportunities in the year ahead, driven by recent SLRG research. I am lucky to meet smart and talented people who have great perspectives on business and sport. Jon Last is one of the […]
Read More » In the February 11, 2014 Media Post: Marketing Sports, SLRG President Jon Last offers some insights from recent research on sports fan media usage that has somewhat counter-intuitive implications for brands activating through sports. You can read the piece, as well as previous columns here. While I’ve touched on this in my last couple of […]
Read More »In his January 2014 Media Post column, SLRG President Jon Last provides a look ahead at some of the sports marketing news stories that will shape the year ahead. A year ago, fresh off of watching at least one series from each of the 35 college bowl games, I threw my hat into the fray […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
Learn More »