In his February 21 Golf Business column, The Wall Street Journal’s John Paul Newport assesses the impact of the PGA TOUR’s new Skratch TV initiative, with comments from Sports and Leisure Research Group President Jon Last.
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Last Word
Under Armour Lands ‘The Greatest,’ Signs Muhammad Ali
SLRG President Jon Last offers thoughts on the intriguing marriage of Under Armour and Muhammad Ali in a provocative Marketing Daily Piece By Sarah Mahoney Just days after launching its first basketball shoe with NBA superstar Stephen Curry, Under Armour has taken its game to the pantheon, signing boxing legend Muhammad Ali. The Baltimore-based sporting […]
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A Renewed Focus On “Connection Planning”
In his February, 2015 column, SLRG’s Last reflects on how recent activation by leading sports properties, effectively illustrates some of the basic tenets of the “connection planning” discipline. Every industry has buzzwords, though it has often struck me that sports, marketing and advertising over-index for the phenomenon. Since we live in a world where “internet […]
Read More » Will The NFL Ever Shake Its Domestic Violence Image?
Marketing Daily’s coverage of Super Bowl advertising, contemplates the NFL’s domestic violence awareness PSA to run during the first quarter of the 2015 game. SLRG President Jon Last weighs in with his thoughts on the potential impact of the spot. By Sarah Mahoney The National Football League is hoping that a startling new PSA, set […]
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PGA Merchandise Show Report
Gilford Securities’ Casey Alexander cites SLRG industry research in his annual assessment of the state of the golf market.
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