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  • Sports & Leisure Research Group Logo

  • Who We Are
    • Our Team
    • About Us
    • Why We’re Different
    • Our Clients
  • Our Services
    • Industries
    • Capabilities
    • Process
  • News & Resources
    • Last Word
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    • News & Views
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    • SwingU
  • B-T-N Barometer
    • About
    • Back To Normal Barometer Media

Last Word

    Advertising Age

    POSTED: November 7, 2007

    OUT OF CONTROL Consumers have taken over your marketing. How to Deal? “[Views into our audience have become more pervasive in our activities], whether it’s investing more seriously as we have in the development of our Web site…

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    Research Department Report

    POSTED: November 6, 2007

    Pushing and Positioning MR as Means Toward Successful Business Ends Media research often serves as little more than an advertising sales force go-for unless proactive steps assert its broader value. The 15-year career of Jon Last…

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Jon Last

Founder and President

With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

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