Select highlights from Sports and Leisure Research’s Golfer Portraits segmentation study, conducted for the PGA, are featured. The item hones in on golfer habits and attitudes regarding formal golf instruction.
Read More »Last Word
Listening To AND Asking The Customer
Despite being a staunch advocate of classical marketing research methodologies, I’m actually starting to buy into some of the “buzz du jour” about social media as a viable tool for measuring fan sentiment. The older I get, the more I become convinced that the average person in our “sound byte society” has the attention span […]
Read More »Engage Fans With A New Kind Of Community
“Fan” audits run the gamut, but when it comes to understanding the sports consumer’s mindset, the common theme seems to be the ability to consistently engage an audience. My company measures the attitudes of sports fans. These “fan” audits run the gamut from brand assessments to evaluating sponsorship effectiveness to issue specific studies of price […]
Read More »Golf Searches For Its Feminine Side
John Paul Newport’s column features the findings of a new SLRG study identifying the most critical elements for improving women’s satisfaction with and participation in golf.
Read More »The Lamp Post Revisited
In the March 9th Marketing: Sports SLRG President Jon Last speaks to the three most important things that marketers should think about when measuring or justifying sponsorship ROI. Those who’ve seen my presentations have heard my parable about how too many organizations use research like a drunk uses a lamp post … for support rather […]
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