SLRG President Jon Last’s keynote remarks at the Summer Financial Communications Society breakfast are highlighted in a look at the financial services community’s involvement in a proliferation of sports venue naming rights deals. By Steve Vuiker Sports sponsorship was the theme at a summer panel sponsored by the Financial Communications Society in New York. Jon […]
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SLRG President Jon Last adds perspective to Stuart Elliott’s assessment of the marketing push behind NASCAR’s new Chase for the Sprint Cup. Read it here. By Stuart Elliot NASCAR is continuing efforts to broaden its appeal while holding on to longtime fans with a campaign that will portray popular drivers and their supporters as nation-states […]
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In this month’s Media Post column, SLRG President Jon Last speaks to how sports properties and activating brands need to go beyond a sea of data to make their activation proposition truly come alive. I’ve used this forum, in the past, to draw analogies between sports properties and exclusive and coveted communities that sponsors seek […]
Read More » As golfers age and many young adults shun the game, resorts are trying to win them over by adding speakers to golf carts and Wi-Fi access, building high-tech training centers and putting courses. SLRG President, Jon Last is quoted in the article. By Martha C. White Golf resorts have a Generation Y problem. Young adults […]
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The Summer 2014 issue of Golf, Inc features perspectives on the state of the game from SLRG President Jon Last and other “creative minds” in the industry.
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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