Coverage of SLRG’s groundbreaking new research on custom clubfitting unveiled at the 2011 PGA Merchandise Show includes commentary from legendary PGA TOUR instructor Hank Haney.
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Last Word
Will This Save the Game of Golf?
Forbes.com coverage of SLRG’s custom clubfitting research. by Monte Burke Recently the game of golf has been stuck in the deep stuff, thanks to a perfect storm of events: the overbuilding of golf courses in the U.S. (the number now stands at more than 18,000 tracks); the glut of equipment; the world economic collapse; and, […]
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Even Seinfeld didn’t take it this far!
Even Seinfeld didn’t take it this far! Recalling Seinfeld’s remark that in sports one is often “just rooting for a shirt”, SPORTS & LEISURE RESEARCH GROUP President Jon Last in this January 11 column speaks to ways that sports marketers can leverage research to maximize the sale and ROO of their licensed merchandise.
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Golf Magazine February Club Fitting Issue
Results from SLRG’s new study for Golfsmith and Sports Illustrated Golf Group, are included in the cover story of the February 2011 issue of Golf Magazine.
Read More » My End-Of-Year List: Three Words To Live By
So while others recall the best deals of the year, the most effective campaigns and those who made a difference, I’ll take this opportunity to impart some of the more important life lessons that one can take into the coming year in sports marketing. This is the time of year when folks put together their […]
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