SLRG President Jon Last?s May column looks at sports venues? race to modernize their infrastructure and the role of marketing research in finding optimal solutions. The sports marketing world is fraught with numerous examples of “fire, fire, fire” implementation strategies, in contrast to the more recommended “ready, aim, fire” approach. Nowhere do we see this […]
Read More » In his April 2015 Media Post, Marketing: Sports column, SLRG’s Jon Last speaks to the huge opportunities in marketing sports related travel and ways in which those promoting it can resonate with this lucrative target. Last week, hundreds of thousands of Americans hit the road for three of the most iconic events on the sports […]
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Golf, Inc’s coverage of a trend towards large scale golf course acquisitions includes a quote from SLRG President Jon Last.
Read More » In his March 2015 Marketing: Sports posting, SLRG President Jon Last speaks to the limitations of trying to drastically reposition a brand through sports and advocates on how good research can prevent such costly errors. Amidst marketers’ continued obsession over everything Millennial, I’ve seen a number of brands looking to find lightning in a bottle […]
Read More » In his March 2015 Marketing: Sports posting, SLRG President Jon Last speaks to the limitations of trying to drastically reposition a brand through sports and advocates on how good research can prevent such costly errors. Amidst marketers’ continued obsession over everything Millennial, I’ve seen a number of brands looking to find lightning in a […]
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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