Results from SLRG’s new study for Golfsmith and Sports Illustrated Golf Group, are included in the cover story of the February 2011 issue of Golf Magazine.
Read More »Last Word
My End-Of-Year List: Three Words To Live By
So while others recall the best deals of the year, the most effective campaigns and those who made a difference, I’ll take this opportunity to impart some of the more important life lessons that one can take into the coming year in sports marketing. This is the time of year when folks put together their […]
Read More »GolfWire
The November 22, 2010 GolfWire business feature highlighted Sports and Leisure Research Group President Jon Last’s comments on how evolving consumer attitudes present new marketing challenges and opportunities for golf facility operators. ORLANDO, Fla. (Nov. 22, 2010) – As golfers migrate toward a digital lifestyle and seek out easier ways to make choices, courses that […]
Read More »Build Fan/Customer Loyalty With A ‘2C2R’ Approach
In a still-uncertain economic climate, sports marketers are rightfully putting greater emphasis on customer loyalty and fan experience. In a still-uncertain economic climate, sports marketers are rightfully putting greater emphasis on customer loyalty and fan experience. Last month I spoke at a golf industry conference about an approach we’ve developed to help clients address this, […]
Read More »PGA Magazine–November 2010
The PGA’s new Golfer Portraits segmentation study, conducted by Sports and Leisure Research Group, is highlighted in the November issue of PGA Magazine and on PGA’s member-only web site, PGALinks.com. A brief study overview is provided in this article.
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