In his August 2015 column, SLRG President Jon Last offers guidance and surfaces the potential dangers that sports marketers can encounter if they fail to properly frame the respondent sample for research. It wasn’t that long ago that marketing research and consumer insights were largely afterthoughts in the world of sports marketing. Who needed research? […]
Read More » In his July 2015, Marketing: Sports column, SLRG President Jon Last looks at baseball’s all-star season as an opportunity to reflect on the sports marketing lessons that coaching youth sports has reinforced. It’s totally presumptuous for me to compare myself to Derek Jeter. I’ve been fortunate enough to meet him and his family and to […]
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SLRG President Jon Last shares his thoughts on why marketers may be trying too hard to resonate with millennials with Research Business Daily Report’s Bob Lederer.
Read More » In his June, 2015 posting, SLRG President Jon Last reflects on how his recent attendance at a rodeo event reinforced some of the foundations of effective event based sports marketing. As one who has had the great fortune of visiting every MLB ballpark and my fair share of other sports venues, I was able to […]
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Golf, Inc.’s May/June review of some of the more innovative marketers in the game of golf features coverage of SLRG’s research partnership with client Scottsdale CVB as well as perspective from SLRG President Jon Last on the effective utilization of custom marketing research.
Read More »With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]
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