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Last Word

    What Does Leadership Look Like Today and Tomorrow

    POSTED: December 11, 2024

    In the latest episode of MRII’s Insights & Innovators, SLRG President Jon Last dives deeply into current and future definitions of leadership with Crispin Beale, CEO of Insights 250 the organization that recognizes and promotes those visionaries transforming the insights profession. Last and Beale look at those qualities that spur innovation and achievement and what this […]

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    Positive Outlook For Sports Consumption, Spending

    POSTED: December 11, 2024

    December is the time of year when market researchers like myself look to synthesize our observations about consumer sentiment to think about the year ahead.  From a sports marketing standpoint, I like what I am seeing. A Break in the Malaise? Sports has always been seen as an oasis from the stresses of daily life.  […]

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    Understanding and Preventing PARTICIPANT FRAUD in Qualitative Research

    POSTED: December 11, 2024

    Jon Last and Michael Mermelstein share practical advice for avoiding respondent fraud in qualitative research studies.

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    Organized Sports’ Battle For Share Of Youth Has Marketing Implications

    POSTED: November 14, 2024

    In Media Post, SLRG President Jon Last shares new insights with implications for the marketing of youth sports.

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    Research at the Strategy Table with Brett Townsend, Quester

    POSTED: November 8, 2024

    SLRG President Jon Last sits down with Quester’s Brett Townsend to discuss the state of the insights industry and how Brett’s new book diagnoses critical success factors. Is Research on the Brink? That’s the title of the new book from Brett Townsend, SVP of Strategy at Quester. Jon Last, President at Sports and Leisure Research […]

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Jon Last

Founder and President

With over 25 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

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