SLRG’s study for the National Golf Course Owners’ Association and Little Family Foundation is summarized and featured, with a summary of key conclusions on what women are looking for in their ideal golf experience.
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Last Word
Still in the hunt
In a co-authored feature article, SLRG President Jon Last details the approach taken and results derived when ComCast’s Versus network used a custom SLRG audience research study to help provide greater insight to advertisers on the outdoor/field sports market.
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Not all Audiences are Created Equal
I encouraged sports and media marketers to move beyond simply selling a product or property, and embrace the most unique sellable asset available access to an audience. Several months ago, in this space, I jumped on one of my favorite soap boxes, and encouraged sports marketers to move beyond simply selling a product or property […]
Read More » Making sense of the chatter
Within Quirk’s August issue, Jon Last is interviewed about Sports and Leisure Research Group’s use of social media mining to shed greater light on fan attitudes towards Tiger Woods earlier this year.
Read More » What Do We Charge Now?
Most sports marketing research lacks the methodological rigor and sophistication that I’ve seen in other categories, but it certainly doesn’t lack sizzle. Most sports marketing research lacks the methodological rigor and sophistication that I’ve seen in other categories, but it certainly doesn’t lack sizzle. With murmurs of a double-dip recession compounding the lingering sting of […]
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