The Summer 2011 issue features SLRG President Jon Last’s commentary on how golf facilities can increase rounds and revenue from women, drawn from Sports and Leisure Research Group work for the NGCOA and Little Family Foundation.
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Last Word
Define Sports Marketing Success Before You Measure It
Demonstrating accountability and ROI continue to be front and center among the demands placed on sports marketers in justifying their investments. Yet, I continue to be underwhelmed by the means with which many of us attempt to assess and measure the impact of these investments. I’ve used this space, in the past, to espouse some […]
Read More » Marketing Sports
“Passion” and “engagement” are probably two of the most over-used words in today’s marketing vernacular. Yet when it comes to describing the audience delivered by live sports events, they are also probably the most accurate. This has become particularly resonant to me of late, as I observe and analyze sports fans both professionally as a […]
Read More » In The Event Of A Work Stoppage, Who’s Ready For Their Close-Up?
There’s rampant conversation these days about the impact of potential work stoppages in the NFL and NBA, all replete with much speculation. As marketing researchers, we earn our keep by gauging the perspectives, opinions and reactions of various audiences, but I’ve tried to stay away from the prediction game. It’s counter productive here, and I’m […]
Read More » The Grass Is Greener — On Our Side Of The Street
One of my favorite movies is the old Peter Sellers classic, “Being There.” Sellers plays Chance, an illiterate live-in gardener who, upon the death of his wealthy proprietor, is cast into a real world that he has been totally sheltered from. A comedy of events brings him inside the power circles of U.S. political might, […]
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